Traffic Management Inc — Weekly Update

Google Ads

Google Ads Performance

Total Spend

$3,010

Clicks

868

Impressions

16,794

Conversions

164

CTR

5.17%

Avg CPA

$18.35

Campaign	Spend	Clicks	Impr.	Conv.	CPA
Brand - A	$1,205	199	4,644	48	$25.10
General - C	$654	112	2,076	34	$19.24
Leads-Performance Max	$603	345	5,448	55	$10.97
Brand - A So-Cal	$270	52	745	11	$24.58
DSA	$128	89	2,526	11	$11.60
Leads-PMax SoCal	$100	33	516	5	$19.92
Services - B	$36	22	526	0	—
Competitors	$14	16	313	0	—
Total	$3,010	868	16,794	164	$18.35

Google Ads

Changes This Period

      Added negative keyword "hiring" (exact match) to Competitors campaign to block irrelevant job search traffic
Adjusted keyword bids on TMI Campaign — reduced high-cost bids from $12.50 to $2.50-$4.00 range, increased one strategic keyword from $9.00 to $13.50
Multiple CPC bid optimizations across TMI Campaign keywords to improve cost efficiency

    

Meta Ads

Meta Ads Performance

Total Spend

$1,604

Clicks

4,220

Impressions

141,408

Leads

259

CTR

2.98%

Avg CPL

$6.19

Campaign	Spend	Clicks	Impr.	Leads	CPL
Pittsburgh - V6	$390	1,133	35,547	74	$5.27
Columbus - V2	$341	902	30,459	55	$6.20
Lexington - V2	$272	709	22,700	47	$5.79
Grand Rapids - V2	$256	796	26,062	35	$7.32
York - V9	$225	480	19,768	36	$6.25
[Retarget] Recruit - V3	$120	200	6,872	12	$9.98
Total	$1,604	4,220	141,408	259	$6.19

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Traffic Management Inc

Google Ads Performance
- Total Spend: $3,010 | Clicks: 868 | Impressions: 16,794 | Conversions: 164
- CTR: 5.17% | CPC: $3.47 | CPA: $18.35
- Brand - A: $1,205 spend, 199 clicks, 48 conversions
- General - C: $654 spend, 112 clicks, 34 conversions
- Leads-Performance Max: $603 spend, 345 clicks, 55 conversions
- Brand - A So-Cal: $270 spend, 52 clicks, 11 conversions
- DSA: $128 spend, 89 clicks, 11 conversions
- Leads-PMax SoCal: $100 spend, 33 clicks, 5 conversions
- Services - B: $36 spend, 22 clicks, 0 conversions
- Competitors: $14 spend, 16 clicks, 0 conversions

Google Ads Changes This Period
- Added negative keyword "hiring" (exact match) to Competitors campaign
- Adjusted keyword bids on TMI Campaign — reduced high-cost bids from $12.50 to $2.50-$4.00, increased one strategic keyword from $9.00 to $13.50

Meta Ads Performance
- Total Spend: $1,604 | Clicks: 4,220 | Impressions: 141,408 | Leads: 259
- CTR: 2.98% | CPC: $0.38 | CPL: $6.19
- Pittsburgh - V6: $390 spend, 1,133 clicks, 74 leads ($5.27 CPL)
- Columbus - V2: $341 spend, 902 clicks, 55 leads ($6.20 CPL)
- Lexington - V2: $272 spend, 709 clicks, 47 leads ($5.79 CPL)
- Grand Rapids - V2: $256 spend, 796 clicks, 35 leads ($7.32 CPL)
- York - V9: $225 spend, 480 clicks, 36 leads ($6.25 CPL)
- Retarget Recruit - V3: $120 spend, 200 clicks, 12 leads ($9.98 CPL)

CRM / Automations
- Launched recruiting bot
- Configured Voice AI Agent — added 15 minute slots, breaks between 11-12pm, 9:00-9:10AM, and 2-2:10PM

Branded Update Page: https://tmi-update.melleka.app